Why Influencers Have Changed the Way Affiliate Marketing Works
Affiliate marketers back then would have to employ various affiliate marketing strategies to further their campaigns. Everything was simpler back then because companies would just have to look for people who have websites and, in turn, the website owners would just have to create their own content while also embedding some trackable affiliate links to get everything started.
However, things have changed ever since the inevitable rise of social media. Instagram, in particular, has paved the way for influencer marketing to flourish.
Instagram influencers, as they are popularly called, would have to establish their own brand by creating content, posting pictures and videos on Instagram in the hopes of garnering a lot of views and shares.
By amassing a loyal following, influencers can easily market products, which is why companies are now looking into this sort of thing instead of the traditional affiliate marketing efforts.
Sure, affiliate marketers enjoy a number of different payment models to choose from, but since a lot of people are now using social media than ever before, the increase in web traffic provides influencers with a chance to earn as much or, quite possibly, a lot more than what affiliate marketers earn in their marketing careers.
The Evolution of Affiliate Marketing
In the early days of affiliate marketing, affiliates would be given trackable links in order for them to earn a commission every time a sale is made using that certain link. At that
time, it was considered revolutionary because not a lot of people has seen anything like it.
However, the problem with this model is that trackable links expire and this treats people as just one-time buyers. Companies are now looking into ways where they will convert people who make one-time purchases into brand loyalists.
This is where social media influencers come in. Because they have a loyal following and because these are people that also share the same passion to that of some brands,
they could easily convince their audience to buy whatever it is they have to offer or promote. This has made promising results.
Another good reason why influencers are more favored than traditional affiliate marketing is the fact that a lot of people are browsing many different social media platforms and they make use of their mobile phones to do so.
I think by now, you realize that almost everyone in this world has a smartphone that they can use to connect to the internet, right?
Instagram influencers can do many ways to promote a product. They can either post a video or a photo of the product or they can leverage ‘Instagram stories” to promote their partner merchants’ product as well.
Increased Transparency Across the Board
Companies can rest assured that Influencer marketing, as we know it, is constantly improving. In fact, there are now tools that companies can use to help measure their influencers’ performance and to help them know which influencers are most likely going to provide them with the best benefit.
Transparency has become the norm in influencer marketing recently and it is only going to improve in the foreseeable future.